Friday, May 12, 2006


Black Bottle, named “Best Standard Blended Scotch Whisky” in Jim Murray’s Whisky Bible for 2005 and 2006 and described as “a blend that has to be tasted to be believed”, has received new-look packaging.

Since its creation in 1879, the brand presentation has been refined many times, sometimes with subtlety and on occasion substantially. Now Black Bottle has a new livery.

The new front label has been slimmed down. The Gordon Graham crest and signature have been redesigned. The label also features detailed tasting notes, providing more in-depth information about the whisky itself.

Commenting on the new packaging, Fraser Thornton, Marketing Director for Burn Stewart Distillers said: "The new look has been created based on substantial market research and is designed to reflect both the contemporary and hand crafted aspects of the brand. It represents the first step of a significant marketing investment."

Black Bottle uses only the finest grain and malt whiskies, including all of the single malts from Islay. It retails at £12.49.

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